This research aims to develop a better understanding of entrepreneurial opportunity by synthesising the existing theories and reducing the fragmentation and conflict between them. By examining the actions entrepreneurs take in their pursuit of opportunities, the study of opportunity, which has stagnated at the theoretical level, becomes empirically accessible. A questionnaire is designed to capture entrepreneurs’ understandings of opportunities from various theoretical perspectives and to evaluate the actions entrepreneurs actually take. A hundred and sixty validated responses have been obtained from Chinese entrepreneurs who have been actively involved in entrepreneurial activities within the last two years. The analysis reveals that the entrepreneurs’ perception of the nature of opportunities is significantly related to the certain type of entrepreneurial actions they have taken. The empirical evidence makes a contribution to advancing and improving the existing theories by proving and disproving the hypotheses generated from them.
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An investigation of entrepreneurial opportunity: evidence from China