Perceptions of college students at two-year institutions toward recruitment visits by a campus representative as an effective recruitment tool for the four-year institution
As enrollment numbers continue to decrease for agricultural education programs and colleges of agriculture as a whole, more information needs to be known about the most effective methods of recruiting students to agricultural education programs at four-year institutions.Recruitment is not only an important topic to agricultural education programs because of the importance of filling agriculture educator positions across the country, but a decreased number of agriculture educators in the field may therefore cause a shortage of educated people to fill positions in the agriculture industry (Donnermeyer & Kreps, 1994).This study examined the perceptions of community and junior college students after participating in a recruitment presentation by a campus representative on the subject of the Agricultural Education program at the University of Illinois.This examination was undertaken through the use of a survey administered to 78 community and junior college agriculture students in Illinois.The data collected in this study shows recruitment visits by a campus representative can certainly be an effective recruitment tool for four-year institutions.Based on the data collected in this study, it is concluded that there was both an increase in the student’s likelihood of applying to the Agricultural Education program at the University of Illinois, as well as an increase in the students’ rating of visits by a campus representative on influencing their decision to apply to a particular college or program.
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Perceptions of college students at two-year institutions toward recruitment visits by a campus representative as an effective recruitment tool for the four-year institution
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