Finding the loudest megaphone: recognition rewards and narcissistic investors

crowdfunding;social media;narcissism

Stern, Matthew T

关键词: crowdfunding;    social media;    narcissism;   

Others  :  https://www.ideals.illinois.edu/bitstream/handle/2142/90803/STERN-DISSERTATION-2016.pdf?sequence=1&isAllowed=y

美国|英语

来源: The Illinois Digital Environment for Access to Learning and Scholarship

【 摘 要 】

The JOBS Act of 2012 established the regulatory infrastructure for crowdfunding platforms to offer securities to the public. The institutional framework of securities-based crowdfunding platforms adopts aspects of venture capital and rewards-based crowdfunding markets, with startups offering rewards in addition to equity. Using an experiment, I investigate whether a certain type of reward, which I call a recognition reward, tends to attract a narcissistic investor base, which, in turn, leads to an increase in a startup’s social media presence. I provide evidence that higher levels of narcissism are associated with a higher value being placed on recognition rewards. In addition, I find that narcissists are more likely to post about their investment on social media, and that this is especially true when rewards are offered. A simulation analysis suggests that offering recognition rewards increases the chances that a crowdfunding campaign will be funded and that its investors will post about it on social media. Since higher levels of narcissism are associated with a greater number of friends and followers on social media websites, the simulation also shows that more people are likely to be exposed to the crowdfunding campaign when recognition rewards are offered to investors. Social media exposure allows crowdfunding campaigns to gain attention via social media without violating the restrictions placed on general solicitation, and may also lead to increased advertisement of their products after a campaign is completed.