Within the last 10 years the content consumption model that underlies many of the assumptions about traffic aggregation within the Internet has changed; the previous short burst transfer followed by longer periods of inactivity that allowed for statistical aggregation of traffic has beenincreasingly replaced by continuous data transfer models. Approaching this issue from a clean slate perspective; this work looks at the design of a network routing structure and supporting protocols for assisting in the delivery of large scale content services. Rather than approaching a content support model through existing IP models the work takes a fresh look at Internet routing through a hierarchical model in order to highlight the benefits that can be gained with a new structural Internet or through similar modifications to the existing IP model. The work is divided into three major sections: investigating the existing UK based Internet structure as compared to the traditional Autonomous System (AS) Internet structural model; a localised hierarchical network topographical routing model; and intelligent distributed localised service models.The work begins by looking at the United Kingdom (UK) Internet structure as an example of a current generation technical and economic model with shared access to the last mile connectivity and a large scale wholesale network between Internet Service Providers (ISPs) and the end user. This model combined with the Internet Protocol (IP) address allocation and transparency of the wholesale network results in an enforced inefficiency within the overall network restricting the ability of ISPs to collaborate. From this model a core / edge separation hierarchical virtual tree based routing protocol based on the physical network topography (layers 2 and 3) is developed to remove this enforced inefficiency by allowing direct management and control at the lowest levels of the network. This modelacts as the base layer for further distributed intelligent services such as management and content delivery to enable both ISPs and third parties to actively collaborate and provide content from the most efficient source.