Research in framing theory has routinely analyzed how different types of newspapersframe an event differently. Research has focused on two different characteristics of thenewspapers that cover issues. Some have examined the proximity (nearby or distant) of a paperto the event being framed, while others have examined how newspapers with different marketscopes have framed an event differently. Through this research, newspapers have been defined aseither being Local or National. However, definitions for this Local and National dichotomy havenot been consistent. This study will re-conceptualize the idea of different types of newspapersusing a two-dimensional concept that combines proximity and market scope. It will then test theviability of this new concept by comparing different types of newspapers framing of theNorthern Illinois University shooting.A content analysis was conducted on newspaper coverage of the shooting using Chyi andMcCombs’ (2004) Two-Dimensional Measurement Scheme to determine how stories wereframed by various newspapers. Results support this study’s prediction that difference innewspaper framing extends far outside the Local and National categories, and further argues thatmore comprehensive conceptualizations of types of newspapers must be taken into considerationwhen conducting a comparison measurement in framing analysis.
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Extra! Extra! Newspaper framing of the Northern Illinois University shooting: re-conceptualizing contextual framing analysis