How should governments assist exporters most effectively? Review of the international literature reveals that official sources of information are generally held in low regard by exporters. There is a consensus that experiential knowledge gained by exporters themselves through visiting foreign markets, cannot be effectively substituted for by consultants – either governmental or commercial. Despite these well-established findings, government export promotion. orgainzations in many countries continue to focus their efforts on provision of export information. New Zealand is no exception in this regard, but in pursuit of free market philosophy the country has gone further than most in instituting
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Usage and utility of export information: Perceptions of active exporters in the New Zealand seafood sector