The commercialisation of television has made audience ratings one of the key drivers of the modern science documentary format. This has been heavily criticised by the science community for undermining the traditional knowledge and information goals of the format. However, entertainment driven programmes are attracting new audiences to science documentaries and the internet has created new pathways for knowledge distribution. This has changed the way people can learn and interact with television documentaries and introduced new opportunities for tangential learning through non- educational programmes. By approaching science communication in documentary film from the aspect of (target) audience first and information second there are opportunities to reach new, and/or previously unreceptive audiences. The ;;voice’ of the target audience is examined as a starting point for this approach, in relation to climate change documentaries and attitudes towards them in New Zealand. This approach is examined further in the creative component of this thesis, the documentary film Gone Curling. It is suggested that the effectiveness of the methods used are explored further and that scientists and science institutions work to encourage learning links to all levels of documentary film and television programming.
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Not how, but who – Reaching new audiences with science documentary film
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