This thesis comprises of two components: an academic-based research component and a creative-based component. The creative component, a book on New Zealand conservation, draws from the research component, utilising from it ideas in a practical form. The focus of this thesis was on conservation in New Zealand as it is aimed at the general public. Articles from general newspapers, written by both journalists and scientists, were analysed for frames; the way in which ideas are packaged in the media. The results suggested that there were no statistically significant differences between how scientists and journalists used frames. It could be that this reflects the way rules of the journalism industry are applied, especially through editors, thereby obviating any differences in the frames used by scientists and journalists. There were a number of limitations to this study, including the pseudo-replication caused by limited number of scientist authors; the definition of scientists; and the limitations that are inherent with a framing analysis due to its highly subjective nature. A number of reasons are discussed as to possible reasons why there appeared to be no difference, many pertaining to the way journalism itself works. The creative part of this thesis is a story of the brief history of conservation in New Zealand, beginning from when the first settlers arrived in New Zealand, to where conservation stands today. The way in which this story was framed was to not entice anger, but rather to invoke empathy and a feeling of closeness with the nature of the country. This was achieved by writing in first person from the perspective of the Land itself, one of two voices used. The second voice was in third person, by which to ensure the effective communication of the science of conservation.
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Framing Conservation in New Zealand: Between Scientists and Journalists
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