Towards a Strategic Communications Plan: Providing Community-Informed Insight into the Role of the Biosphere Reserve on the Oak Ridges Moraine

Oak Ridges Moraine;Biosphere Reserve;Communications strategy;environmental communications;Environmental and Resource Studies

Law, James Sik Yin

University of Waterloo

关键词: Oak Ridges Moraine;    Biosphere Reserve;    Communications strategy;    environmental communications;    Environmental and Resource Studies;   

Others  :  https://uwspace.uwaterloo.ca/bitstream/10012/6669/1/Law_James.pdf

瑞士|英语

来源: UWSPACE Waterloo Institutional Repository

【 摘 要 】

The implementation of UNESCO Biosphere Reserves (BR) in Canada is strongly dependent on grassroots community-based support and understanding. The recent calls for the Oak Ridges Moraine and adjacent Greenbelt lands (ORMGB) to be designated a BR require that a communications strategy be created to garner local support. Taking into consideration complex systems theory, this study looked to build a communications framework that combined higher-scale social organizing literature like social movement and environmental campaigns more detail-focused group dynamics and strategic communications research. Applying this framework to the ORMBG landscape revealed key target audience groups and messaging for the BR communications strategy.