Data Analytics in SMEs : Trends and Policies

Marco Bianchini ; Veronika Michalkova

Organisation for Economic Co-operation and Development

关键词: digital;    SMEs;    data analytics;    entrepreneurship;   

DOI  :  https://doi.org/10.1787/1de6c6a7-en

学科分类：社会科学、人文和艺术（综合）

来源: OECD iLibrary

【 摘 要 】

The report contextualises the role of data analytics in the ongoing digital revolution andits potential for SME performance, including for enhancing SME productivity. It presentsevidence on the use of data analytics in SMEs, discusses main internal and externalbarriers to the use of data analytics by SMEs, and illustrates policy approaches to fosterdata-driven decision-making in SMEs.