Armenia did it through trade logisticsreform - with help from International FinanceCorporation's (IFC's) Armenia doing businessreform and regulatory simplification project, launched inFebruary 2009. The project team builds constructiverelationships-including well-designed and consistentcommunication-with the Ministry of Economy, the customsservice, and the private sector to identify key issues andchallenges and to design and implement reform measures. Akey element of this advice has been IFC's assistance inpreparing a detailed import/export process map, used toguide trade logistics reforms. This smart lesson explainsthe project's design approach to trade logisticsreforms in Armenia (which can be customized and implementedin other locations) and shares key lessons learned.