The new social insurance law introducedby the Jordanian government in 2010 was created in part toimprove the likelihood of women s employment through non-and gender specific changes. This study, which comprisedindividual interviews and focus groups with Jordanian womenand men, employers and opinion leaders, was designed toelicit an understanding of their awareness and knowledge ofthe new law, designed to increase women s employment -primarily the maternity insurance provision. Those affectedby the law remained largely uninformed. Many employerscommunicated that they did not perceive it as cost neutralfor their firms. Participants who were aware of the law,viewed the changes positively and believed with the rightcircumstances, the law could increase female employment.