In this case study the government isinitially the monopoly supplier of travel and freightservice - by ferry, jetfoil, and airplane - between twoislands. It then allows private operators to enter theindustry. The first new operator revolutionizes the market,setting off a chain of events that lead to a fall in prices,enormous growth in the market, more varied and attractiveservices for passengers, and more efficient freight servicesfor business. The experience shows both the dramatic effectof removing barriers to entry by new firms and how thedifferent values consumers place on different kinds oftravel time can create market opportunities not foreseen inthe typical demand elasticities used by policy planners and forecasters.