This paper is based on an evaluation ofthe Zambian lending portfolio carried out in early 2011. Thepaper begins by explaining the demand for good governance(DFGG) concept, identifying its increasing prevalence as atheme in World Bank discourse, locating it in a broaderdevelopment agenda, and drawing out its implications forWorld Bank projects. The paper then presents the Zambianlending projects as a case study, drawing out the factorsthat contribute to DFGG success and failure on the ground.The relevance of this Zambian case study is that itdemonstrates some of the particular challenges of trying tomove DFGG commitments from paper to practice. Nine projectsare considered in total. Each project is assessed for DFGGmechanisms in the following four categories: transparencyand information, participation and consultation, monitoringand oversight, and capacity enhancement. The establishedmechanisms are considered according to a set of followingfour criteria s: effectiveness, efficiency, inclusiveness,and sustainability. This paper presents a background andexplanation of the DFGG concept, describing its increasingprevalence as a theme in World Bank discourse, its locationin a broader development agenda as well as its implicationsfor World Bank projects. It further illustrates the Zambianlending projects as case studies, drawing out the factorsthat contribute to DFGG successes and failure on the ground.The paper concludes with specific recommendations on howinterventions can be more experimental in their philosophy,more analytical in their preparation, and more managerial intheir attempts to address internal obstacles.