Marketing Rural Sanitation Improvements in Tanzania

Cardosi, Jason ; Mwambuli, Kaposo ; Indodi, Alice

World Bank, Washington, DC

关键词: ACCESS TO CAPITAL;    ACCESS TO WATER;    BEHAVIOR CHANGE;    BENEFITS OF SANITATION;    COMMUNITIES;   

RP-ID  :  60170

学科分类：社会科学、人文和艺术（综合）

来源: World Bank Open Knowledge Repository

【 摘 要 】

In 2009 the Water and Sanitation ProgramAfrica began working with 10 local governments to test theeffectiveness of marketing as a method to prompt householdsin rural Tanzania to invest in improving their sanitationfacilities. This initiative carried out with local andnational governments, development agencies, nongovernmentalorganizations (NGOs), and private marketing firms deliveringan integrated campaign is resulting in households upgradingtheir sanitation facilities. The emerging experiences haveenabled the Ministry of Health and Social Welfare to securefunding for a national sanitation campaign in fiscal year2012. The campaign aims to increase sustained access toimproved sanitation.