This note explores the critical andinnovative role played by 'communityprofessionals' in the village self help learninginitiative and Gemi Diriya programs in Sri Lanka. Itdescribes the strategy used by the projects to mobilize andstrengthen grassroots resource persons in support ofachieving the Bank's mission of poverty reduction andlivelihood improvement in rural Sri Lanka. In Gemi Diriya,community professionals are proving to be a driving forcebehind establishing sound village organizations, buildingcapacity at the village level and promotingvillager-villager learning. Institutionalizing the role ofgrassroots professionals by creating a 'communityprofessional learning and training center' has allowedthe program to scale up in a cost-effective and sustainable manner.