bKash Bangladesh : A Fast Start for Mobile Financial Services

Chen, Gregory ; Rasmussen, Stephen

World Bank, Washington, DC

关键词: BALANCE SHEET;    BANKS;    BUSINESS MODEL;    BUSINESS OPERATION;    BUSINESSES;   

RP-ID  :  90952

学科分类：社会科学、人文和艺术（综合）

来源: World Bank Open Knowledge Repository

【 摘 要 】

The first mobile financial servicedeployments were launched in Bangladesh in mid-2011, and bythe end of 2013 they were being used by 22 percent of theadult population (intermedia 2014) - a fast start for alarge country of 160 million inhabitants. In 2013 registeredmobile financial services accounts in Bangladesh grew fasterthan in any other country. The bKash board and managementare the first to say that there is a long way to go and muchstill to do to build the business. It needs to stabilize itstechnology platform to support a much higher volume oftransactions. Early fast scale has provided a platform forbKash to take its next steps and has shown that it ispossible to create a deeper and more competitive market in Bangladesh.