Do women in Jordan want to work? How domen feel about working women in their family? To what extentdo personal beliefs and societal expectations influence awoman's decision to work and why should this matter indevelopment interventions?The Jordanian government anddevelopment partners have invested heavily in promotingwomen's economic inclusion.However, Jordan has thelowest female labor force participation (FLFP) in the worldof a country not at war.As development practitionersworking on issues related to social and economic inclusionin the Middle East and North Africa (MNA) region, we askourselves these questions to help us understand bindingconstraints that prevent excluded groups, such as women andyouth, from having equal opportunity to improve theirquality of life. We also ask these questions to distinguishbetween our own and others' perceived notion ofinclusiveness.Building evidence from the field is key toenable development practitioners design more effectiveinterventions to support female labor force participation.