This article provides an introduction tothe concepts and methods of impact evaluation. The authorprovides an intuitive explanation in the context of aconcrete application. The article takes the form of a shortstory about a fictional character's on-the-job trainingin evaluation. Ms. Speedy analyst is an economist in theMinistry of Finance in the fictional country of Labas. Inthe process of figuring out how to evaluate a human resourceprogram targeted to the poor, Ms. Analyst learns thestrengths and weaknesses of the main methods of ex postimpact evaluation.