Designing Targeted Business Trainings for Impact : Insights from a Women Entrepreneurs' Program in Tanzania

Bardasi, Elena ; Gassier, Marine ; Goldstein, Markus ; Holla, Alaka

World Bank, Washington, DC

关键词: GENDER INNOVATION LAB;    AFRICA GENDER POLICY;    FEMALE ENTREPRENEURS;    WOMEN ENTREPRENEURS;    BUSINESS TRAINING;   

RP-ID  :  128037

学科分类：社会科学、人文和艺术（综合）

来源: World Bank Open Knowledge Repository

【 摘 要 】

Business training in low-incomecountries have scarcely shown impacts on revenues andprofits, especially for female entrepreneurs. In this study,we test two kinds of trainings, one basic in-class trainingand one enhanced version supplemented with individualizedcoaching, to test their respective impact on women withestablished small businesses in Tanzania. We found thattargeting the right entrepreneurs can improve theeffectiveness of a tailored training and even lead toimprovements in performance. We also determined that thecontent and delivery method of business support provided tothe female entrepreneurs impact their adoption of business practices.