Implementing governments need to beprepared to face considerable opposition in introducing anddefending a new sugar-sweetened beverage (SSB) tax.Arguments against SSB taxes tend to closely mirror thoseused against tobacco taxes, including that these taxes arenot effective, are regressive (place a disproportionateburden on lower income groups), negatively affect employmentand economic growth, and violate international, regional, ornational law. Around the world, these arguments have beenused very effectively by opponents to impede and underminepublic and political support for SSB taxes, both proposedand existing. Yet, as this evidence brief shows, thesearguments are not supported by sound evidence. Commonarguments against SSB taxes are outlined below, along withthe evidence that can be used to counter each proposition.