Rapportage 5. Implementatieplan WHEELS-leefstijlapp

Information Technology

ir. Helma Weijnand-Schut (Lid Lectoraat) ; drs. Jaap van der Grinten (Lid Lectoraat)

Hogeschool Inholland

关键词: Design management;   

学科分类：电子与电气工程

荷兰|英语

来源: HBO Kennisbank

【 摘 要 】

The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as important for a successful enterprise as finding the right opportunities on the German or any other international market. For the designer concerned, this requires insight into one’s own ambitions, motives, competencies, attitude and work style.