Utility Green Pricing Programs: A Statistical Analysis of Program Effectiveness.

Wiser, R. ; Olson, S. ; Bird, L. ; Swezey, B.

Technical Information Center Oak Ridge Tennessee

关键词: Utility programs;    Electric utilities;    Revewable energy;    Prices;    Green pricing programs;   

RP-ID  :  DE200415006909

学科分类：工程和技术（综合）

美国|英语

来源: National Technical Reports Library

【 摘 要 】

Utility green pricing programs represent one way in which consumers can voluntarily support the development of renewable energy. Such programs have grown in number in recent years. The design features and effectiveness of these programs varies considerably, however, leading a variety of stakeholders to suggest specific marketing and program design features that might improve customer response and renewable energy sales. This report analyzes actual utility green pricing program data to provide further insight into which program features might help maximize both customer participation in green pricing programs and the amount of renewable energy purchased by customers in those programs. Statistical analysis is performed on both the residential and non-residential customer segments.