Artificial Intelligence (AI) and machine learning (ML) are gaining increased attention as a way to leverage the world's data to solve problems. Although AI and ML offer much potential, there are often misconceptions about the application of such techniques. This panel discussion includes speakers from airlines and the research community who will present machine learning approaches they have developed on a variety of aviation data including digital flight data, safety reporting data, and traffic flow data. They will explain the purpose of the application, the data used, and the lessons learned in the development and deployment of their solutions. The panel discussion will focus on common pitfalls in developing and AI solution, the dangers of the current hype around AI, tips for gaining value from a machine learning solution, how to determine whether a machine learning approach is appropriate for a problem, and more.