Over the years, various online visualization and analysis tools have been developed to facilitate satellite data access and help scientific users around the world to conduct research and develop applications (e.g., data product evaluation, what-if questions, etc.). For those who are new to satellite data products, using them can be a daunting task due to many obstacles in data processing such as data formats, complex data structures, special software packages, unfamiliar terminology, etc., especially when one is not sure whether a dataset is suitable for his/er research project. Even for experienced users, developing software for data processing and analysis can be a costly and time-consuming task. Online visualization tools can overcome many of these difficulties and allow users to focus on scientific questions. For example, Giovanni (the Geospatial Interactive Online Visualization and Analysis Infrastructure, https://giovanni.gsfc.nasa.gov), developed by the NASA Goddard Earth Sciences Data and Information Services Center (GES DISC), allows access over 1900 satellite and model variables in 82 measurement groups of 8 disciplines without downloading data and software. Main features include basic functions for data analysis and visualization, data provenance, output data in different formats (ASCII, NetCDF, GeoTIFF), and more. Over the years, ~1700 peer-reviewed publications in different disciplines have been benefited from Giovanni in research activities (e.g. initial investigation, what-if questions, product evaluation). Despite the success of online visualization and analysis tools, challenges and new opportunities still exist and more can be done with new requirements and technology. Examples are: a) how to increase the efficiency of dataset search by enhancing intuitive aspects; b) how to facilitate interdisciplinary research; c) how to provide data quality information; d) how to engage users to participate in data quality assessment; and more. NASA Earth Observing System Data and Information System (EOSDIS) satellite-based data products are processed at various levels ranging from Level 0 to Level 4. While most users use data products at higher levels (Level-3 and 4), products at lower levels are still important for case studies, algorithm development, ground validation, etc. In this presentation, we will use Giovanni as an example to present and discuss challenges and near-future opportunities for satellite data online visualization and analysis tools.