NASA has been developing and testing the Traffic Aware Strategic Aircrew Requests (TASAR) concept for aircraft operations featuring a NASA-developed cockpit automation tool, the Traffic Aware Planner (TAP), which computes route changes compatible with nearby traffic and airspace constraints to improve flight efficiency. The TAP technology is anticipated to save fuel, flight time, and operating costs and thereby provide immediate and pervasive benefits to the aircraft operator. Alaska Airlines is partnered with NASA to implement and evaluate TASAR in revenue service. This paper will describe activities undertaken to achieve TASAR operational status at Alaska Airlines, and it will present preliminary results from initial flight operations.