Public goods and private interests: Understanding non-residential demand for green power

Wiser, Ryan H. ; Fowlie, Meredith ; Holt, Edward A.

Lawrence Berkeley National Laboratory

关键词: Non-Residential Demand For Green Power;    Marketers;    Business;    Electricity;    Attitudes;   

DOI  :  10.2172/776644
RP-ID  :  LBNL--47300
RP-ID  :  AC03-76SF00098
RP-ID  :  776644

美国|英语

来源: UNT Digital Library

【 摘 要 】

This article presents the results of the first large-scale mail survey of non-residential green power customers in the United States. The survey explored the motivations, attitudes, and experiences of 464 business, non-profit, and public-sector customers that have voluntarily opted to purchase - and frequently pay a premium for - renewable electricity. Results of this study should be of value to marketers interested in targeting these customer segments, to policy makers interested in fostering and understanding non-residential demand for green power, and to academics pondering the motivations for firms to engage in such voluntary environmental initiatives.