Travel Promotion: Brand USA Needs Plans for Measuring Performance and Updated Policy on Private Sector Contributions

United States. Government Accountability Office.

United States. Government Accountability Office.

关键词: Government accountability -- United States.;    economic development;    international affairs;    travel promotion;    letter report;   

RP-ID  :  GAO-13-705
RP-ID  :  656214

美国|英语

来源: UNT Digital Library

【 摘 要 】

A letter report issued by the Government Accountability Office with an abstract that begins "Brand USA's global campaign promotes travel to all 50 states through various television, print, billboard, Internet, and social media advertising activities, and its targeted campaigns conduct similar promotions in selected countries. To select countries for targeted campaigns, Brand USA uses several criteria, including volume of visitors and tourism revenue from the country. Brand USA launched targeted campaigns in 2012 in Canada, Japan, and the United Kingdom during each country's peak travel-planning periods, and it plans to launch targeted campaigns in these and additional countries in 2013. Brand USA contracts with overseas firms to plan and coordinate marketing activities in targeted countries. In addition, partners help Brand USA promote travel to specific U.S. destinations and establish a campaign presence outside targeted countries."