Green Power Marketing in the United States: A Status Report, Sixth Edition

Bird, L. ; Swezey, B.

National Renewable Energy Laboratory (U.S.)

关键词: Renewable Energy Sources Analysis;    Crosscutting;    Marketing;    32 Energy Conservation, Consumption, And Utilization;    Green Power;   

DOI  :  10.2172/15005528
RP-ID  :  NREL/TP-620-35119
RP-ID  :  AC36-99-GO10337
RP-ID  :  15005528

美国|英语

来源: UNT Digital Library

【 摘 要 】

Voluntary consumer decisions to purchase electricity supplied from renewable energy sources represent a powerful market support mechanism for renewable energy development. Beginning in the early 1990s, a small number of U.S. utilities began offering''green power'' options to their customers. Since then, these products have become more prevalent both from utilities and in states that have introduced competition into their retail electricity markets. Today, nearly 50% of all U.S. consumers have an option to purchase some type of green power product from a retail electricity provider. Currently, more than 350 investor-owned utilities, rural electric cooperatives, and other publicly owned utilities in 33 states offer green power programs. This report provides an overview of green power marketing activity in the United States. It describes green power product offerings, consumer response, and recent industry trends. The three distinct markets for green power are discussed in turn.