Assessment of the Content, Design, and Dissemination of the Real Warriors Campaign

Joie Acosta ; Laurie T. Martin ; Michael P. Fisher ; Racine Harris ; Robin M. Weinick

RAND Corporation

RAND Corporation

关键词: Military Families;    Veteran Health Care;    Panic Disorder and Anxiety;    Post-Traumatic Stress Disorder;    Mental Health Treatment;   

ISBN  :  9780833063106
RP-ID  :  TR-1176-OSD

学科分类：自然科学（综合）

美国|英语

来源: RAND Corporation Published Research

【 摘 要 】

The Real Warriors Campaign (RWC), launched in 2009, is a multimedia program designed to promote resilience, facilitate recovery, and support the reintegration of returning servicemembers, veterans, and their families. This report presents findings based upon an independent assessment of the campaign. It identifies which aspects of the campaign adhere to best practices for health communication campaigns and how the campaign could improve both its content and its dissemination activities. The assessment included an expert panel which identified best practices for health communication campaigns and rated the RWC according to those practices, telephone discussions with organizations that partnered with the campaign, a content analysis of the campaign's website, an analysis of communication measures collected by the campaign, and a review of relevant documents describing campaign design and development. Findings suggested that the RWC shows promise in its ability to reach its intended target audiences and achieve its goals, but needs to invest in mechanisms that allow it to be nimble, monitoring the needs of the target populations and adjusting the campaign activities to meet those needs.