Market Basket Analysis Visualization on a Spherical Surface

Hao, Ming C. ; Hsu, Meichun ; Dayal, Umeshwar ; Wei, Shu Feng ; Sprenger, Thomas ; Holenstein, Thomas

HP Development Company

关键词: visualization;    association;    physics-based mass spring;    market basket analysis;    spherical surface;   

RP-ID  :  HPL-2001-3

学科分类：计算机科学（综合）

美国|英语

来源: HP Labs

【 摘 要 】

This paper discusses the visualization of the relationships in e-commerce transactions. To date, many practical research projects have shown the usefulness of a physics-based mass-spring technique to layout data items with close relationships on a graph. We describe a market basket analysis visualization system (MAV) using this technique. This system is described as the following: (1) integrates a physics- based engine into a visual data mining platform; (2) uses a 3D spherical surface to visualize the cluster of related data items; and (3) for large volumes of transactions, uses hidden structures to unclutter the display. Several examples of market basket analysis are also provided. Notes: To be presented at the Visual Data Exploration and Analysis VIII Conference, San Jose, CA, 21-26 January 2001 7 Pages