Web services are tailored for the support of dynamic business-to-business interactions. As web service technology evolves, we anticipate that the question of how to use customer information to personalize the relationship between web services and their customers will move beyond the current focus on a service's interactions with the human consumer, and on to the challenge of how a customer can assign a delegate that will programmatically interact with web services according to context when acting on the behalf of a customer. We recognize that agent technology could be used to meet these goals. We identify a number of outstanding issues that web service and agent platforms must evolve to address in order for the two paradigms to work together. In addition, we propose a personalization component that can be integrated with existing web service infrastructures. 4 Pages