It is evident that the variety of communication channels and terminals is rapidly increasing. With more emphasis on media-rich applications in mobile environments, content adaptation is becoming a key technology enabler. This paper briefly evaluates different alternatives for content adaptation and then focuses the discussion on video transcoding, the more practical solution for content adaptation. The primary goal of media transcoding is twofold, reducing the complexity of the task and maintaining the visual quality of the transcoded result as much as possible. HP offers state-of-the-art best solutions in this space. This white paper briefly introduces the solutions and key technologies that HP offers. 8 Pages