Webservices technology is converging, and today we are at least able to define what we mean if we use the term webservice (SOAP, XML, WSDL). Given the maturing technology, it is opportune to get concrete about the future of webservices-based technologies. An area that traditionally has been assumed to become a major beneficiary of webservices technology is that of business-to-business interactions. In this paper we try to get to the core issues we face in creating this emerging 'business web', these dynamic, digital business ecosystems. For the reader's entertainment, we do this in the form of a 10-step survival guide, each step being a technology 'invariant', that is, a statement about the future business web that we expect to remain true for considerable time to come. Our hope is that this will provide you with enough insides to find your way among all the hype in the emerging business web, or at least allow you to survive a variety of water cooler conversations in the years to come. In addition, while going through the 10 steps we uncover the principles of the architecture that will support the future business web. Our 10 invariants are the following: 1. IT's all about business, stupid 2. Let's talk, but no deep conversations, please 3. Standards drive the industry--interoperability drives standards 4. Webservices: the final layer in the Internet stack 5. A planetary business web emerges: contracts, contracts, contracts 6. The coming of semantic disasters 7. The core technology issue: multi-party conversations 8. Management goes incognito 9. The business web will be as impaired as the society that creates it 10. The business web will happen!! Notes: Presented at CAiSE '02, 27-31 May 2002, Toronto, Ontario, Canada. To be published in Lecture Notes in Computer Science: Web Services, e-Business, and the Semantic Web: Foundations, Models, Architecture, Engineering and Applications 11 Pages
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