Traceability system for capturing, processing and providing consumer-relevant information about wood products: system solution and its economic feasibility.

JOURNAL OF CLEANER PRODUCTION

卷:110

Article

Appelhanz, Shanna¹  Osburg, Victoria-Sophie²  Toporowski, Waldemar²  Schumann, Matthias¹ 

[1] Univ Gottingen, DFG Resource Training Grp Resource Efficiency Int, Chair Applicat Syst & E Business, D-37073 Gottingen, Germany

[2] Univ Gottingen, DFG Resource Training Grp Resource Efficiency Int, Chair Retailing, D-37073 Gottingen, Germany

关键词: Traceability system;    Wood furniture supply chain;    RFID;    Ink-printing;    Economic feasibility;   

DOI  :  10.1016/j.jclepro.2015.02.034

来源: Elsevier

【 摘 要 】

Current research and practice reports indicate the existence of purchase barriers concerning eco-friendly products, e.g. wood products. These can be ascribed to consumers' mistrust regarding the non-observable environmental impact of wood products. To counter the mistrust, wood products are commonly endowed with eco-labels, which may be perceived mostly as a marketing tool, therefore not fulfilling their intended purpose. Current studies have shown that providing consumers with wood product information based on traceability systems increases product trust and purchase intentions, with those information items most valued by consumers being identified as well. Based on this, the paper proposes a traceability information system for the capturing, processing, and provision of product information using examples of wood furniture. Furthermore, a cost-benefit model for the proposed solution is developed. The calculations indicate the possibility of implementing traceability at the item level based on a four-layer system architecture enabling the capture and delivery of all information valued by consumers at acceptable costs. The proposed system helps to overcome purchase barriers of eco-friendly products, increasing consumers' product trust and purchase intentions. (c) 2015 Elsevier Ltd. All rights reserved.

【 授权许可】

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