Sustainable business model archetypes for the banking industry

JOURNAL OF CLEANER PRODUCTION

卷:174

Article

Yip, Angus W. H.^3,4,5  Bocken, Nancy M. P.^1,2,3 

[1] Lund Univ, IIIEE, Tegnersplatsen 4, S-22350 Lund, Sweden

[2] Delft Univ Technol, Ind Design Engn, Landbergstr 15, NL-2628 CE Delft, Netherlands

[3] Univ Cambridge, Cambridge Inst Sustainabil Leadership, Leadership,1 Trumpington St, Cambridge CB2 1QA, England

[4] Univ Hong Kong, Inst China Business, 9-F,TT Tsui Bldg,Pokfulam Rd, Hong Kong, Hong Kong, Peoples R China

[5] Flat C,15-F,Block 3,10 Robinson Rd, Hong Kong, Hong Kong, Peoples R China

关键词: Service industry;    Business model innovation;    Business model for sustainability;    Sustainable business;    Banks;    Sustainable finance;   

DOI  :  10.1016/j.jclepro.2017.10.190

来源: Elsevier

【 摘 要 】

Sustainable business model innovation is increasingly viewed as a lever for systems change for sustainability across businesses and industries. Banks hold a unique intermediary role in sustainable development, but also have a difficult position after the 2008 financial crisis. This paper aims to explore business models for sustainability in the service industry, particularly banking. It explores the receptiveness of customers towards sustainable business models pursued by banks. The retail banking industry in Hong Kong is the focus of this work. First, a practice review and semi-structured interviews are used to develop and validate a set of sustainable business model archetypes for the banking industry. Second, surveys are conducted to test customer receptiveness for the archetypes. Eight sustainable business model archetypes for banking are developed and validated. Substitute with digital processes, adopt a stewardship role and encourage sufficiency are most welcomed by customers. Some archetypes seem at direct odds with current business practice, such as encourage sufficiency. This study gives an insight to how to do good and do well in the banking industry. Further research on the attributes of these archetypes can be conducted to gain a deeper understanding why customers prefer banks to use these archetypes. (C) 2017 The Authors. Published by Elsevier Ltd.

【 授权许可】

Free