Willingness to pay for green electricity: A review of the contingent valuation literature and its sources of error

RENEWABLE & SUSTAINABLE ENERGY REVIEWS

卷:66

Review

Oerlemans, Leon A. G.^1,2,3  Chan, Kai-Ying¹  Volschenk, Jako⁴ 

[1] Univ Pretoria, Grad Sch Technol Management, Dept Engn & Technol Management, Lynnwood Rd, ZA-0002 Pretoria, South Africa

[2] Tilburg Univ, Dept Org Studies, 2 Warandelaan, NL-5037 AB Tilburg, Netherlands

[3] Tilburg Univ, Ctr Innovat Res, 2 Warandelaan, NL-5037 AB Tilburg, Netherlands

[4] Univ Stellenbosch, Sch Business, Carl Cronje Dr, ZA-7530 Cape Town, South Africa

关键词: Valuation methods;    Literature review;    Willingness to pay;    Renewable energy;    Elicitation techniques;   

DOI  :  10.1016/j.rser.2016.08.054

来源: Elsevier

【 摘 要 】

Although this method has important benefits, its validity and reliability are often criticised. This paper reviews the literature on the use of contingent valuation for measuring willingness to pay (WTP) for electricity generated from renewable energy sources (green electricity). A literature review, conducted on a sample of 57 peer-reviewed studies, shows that the vast majority of contingent evaluation studies stems from developed economies. Furthermore, most frequently used WTP elicitation techniques are open-ended and dichotomous choice approaches, which tend to produce varying levels of WTP. Studies dealing with the antecedents of WTP are predominantly inspired by the theory of reasoned action or by its extension, the theory of planned behaviour. This paper identifies six common errors in contingent valuation methods and discusses a number of remedies to deal with these errors in WTP research. (C) 2016 Elsevier Ltd. All rights reserved.

【 授权许可】

Free