Elective single-embryo transfer: persuasive communication strategies can affect choice in a young British population

REPRODUCTIVE BIOMEDICINE ONLINE

卷:23

Article

van den Akker, O. B. A.^1,2  Purewal, S.¹ 

[1] Middlesex Univ, Dept Psychol, London NW4 4BT, England

[2] Birmingham Womens Hlth Care Trust, Ctr Human Reprod Sci, Birmingham B15 2TG, W Midlands, England

关键词: eSET;    fear appeals;    framing effect;    infertility;    multiple pregnancies;    health promotion;   

DOI  :  10.1016/j.rbmo.2011.07.022

来源: Elsevier

【 摘 要 】

This study tested the effectiveness of the framing effect and fear appeals to inform young people about the risks of multiple births and the option of selecting elective single-embryo transfer (eSET). A non-patient student sample (age (mean +/- SD) 23 +/- 5.5 years; n = 321) were randomly allocated to one of seven groups: (1) framing effect: (1a) gain and (1b) loss frame; (2) fear appeal: (2a) high, (2b) medium and (2c) low fear; or (3) a control group: (3a) education and (3b) non-education. The primary outcome measure was the Attitudes towards Single Embryo Transfer questionnaire, before exposure to the messages (time 1) and immediately afterwards (time 2). Results revealed participants in the high fear, medium fear and gain condition demonstrated the most positive and significant differences (P < 0.001 to P < 0.05) in their knowledge, hypothetical intentions and modest changes in attitudes towards eSET than the low fear, loss frame and education and non-education messages. The results demonstrate that the use of complex persuasive communication techniques on a student population to promote immediate and hypothetical eSET preferences is more successful at promoting eSET than merely reporting educational content. Future research should investigate its application in a clinical population. (C) 2011, Reproductive Healthcare Ltd. Published by Elsevier Ltd. All rights reserved.

【 授权许可】

Free