Residential green power demand in the United States

RENEWABLE ENERGY

卷:114

Article

Dagher, Leila¹  Bird, Lori²  Heeter, Jenny² 

[1] Amer Univ Beirut, POB 11-0236, Beirut 11072020, Lebanon

[2] Natl Renewable Energy Lab, 15013 Denver West Pkwy, Golden, CO 80401 USA

关键词: Green power;    Green tariff;    Voluntary market;    Renewable energy;    Price elasticity;    Panel data;   

DOI  :  10.1016/j.renene.2017.07.111

来源: Elsevier

【 摘 要 】

This paper investigates the demand determinants of green power in the U.S. residential sector. The data employed were collected by the National Renewable Energy Laboratory and consist of a cross-section of seven utilities observed over 13 years. A series of tests are performed that resulted in estimating a demand equation using the one-way cross-section random effects model. As expected, we find that demand is highly price inelastic. More interestingly though, is that elasticity with respect to number of customers is 0.52 leading to the conclusion that new subscribers tend to purchase less green power on average than the existing customers. Another compelling finding is that obtaining accreditation will have a 28.5% positive impact on consumption. Knowing that gaining green accreditation is important to the success of programs, utilities may want to seek certification and highlight it in their advertising campaigns. (C) 2017 Elsevier Ltd. All rights reserved.

【 授权许可】

Free