Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities

Journal of Innovation and Entrepreneurship

Research

Akanksha Singh¹  Ashish Kumar²  Ravindra Tripathi²  Mitu Mandal²  Uma Shankar Yadav²  Mano Ashish Tripathi²  Indrajit Ghosal³ 

[1] Department of Economic, LBSPG College, Ram Manohar Lohia Avadh University Ayodhya, Ayodhya, Uttar Pradesh, India;Department of Humanities and Social Sciences, Motilal Nehru National Institute of Technology Allahabad, Prayagraj, Uttar Pradesh, India;Poornima University Jaipur, Jaipur, India;

关键词: Economic calamities;    Digital innovation;    Digital entrepreneurship;    Craft entrepreneur;    ICT;    Handicraft artisans;    Opportunity;   

DOI  :  10.1186/s13731-023-00337-5

 received in 2023-01-23, accepted in 2023-08-17,  发布年份 2023

来源: Springer

【 摘 要 】

This research focuses on the factors that barriers and foster (drivers) digital innovation and entrepreneurship amongst small businesses operating in the Handicraft industry after the economic downturn. From the perspective of new Indian craft entrepreneurs, digital and innovative entrepreneurship is crucial to surviving the crisis. It will eventually encourage the development of the handmade goods market and the artisanal reconfiguration as a business. In this study, the qualitative method was used. For the creation of themes, Inductive content analysis (analytical, inductive technique) was used to interview fifty online handicraft business owners who rely on their craft talents for income. After the pandemic, two types of motivation were generated for handmade entrepreneurs. The first motivation was extrinsic, which conditioned the handicraft market, restricted mobility, and upgraded household status for entrepreneurship. The second was intrinsic motivation among the craft entrepreneurs who generated individual and professional skill growth. These two factors encouraged digital craft innovations and entrepreneurial advancement of transitioning handicraft companies to digital platforms. After the interview, respondents explained several hindrances or restrictions, market interruption, and quality internet. Even after that, it resolved as the effect of the pandemic reduced and digital skill training for innovation and entrepreneurship passion increased for developing a robust programme that supports the handicraft new entrepreneurs after the economic calamities. This finding contributes to the area of investigation and contributes to entrepreneurship literature. This study will open the route for making the policy and development of solid strategic plans for the handicraft sector’s new craft entrepreneurs. With the help of innovative and digital entrepreneurs, small-scale or craft industries will boost the Indian economy and give some of the best suggestions for global economies. For developing economies, this study will also empower entrepreneurs to open new dimensions for marketing, supply chain, and exportation and will finally increase the Globalisation of handmade products.

【 授权许可】

CC BY   
© Springer-Verlag GmbH Germany, part of Springer Nature 2023

【 图 表 】

Fig. 2

Fig. 2