The comprehensive ‘Communicate to Vaccinate’ taxonomy of communication interventions for childhood vaccination in routine and campaign contexts

BMC Public Health

Research Article

Julie Cliff¹  Yuri Cartier²  Heather Ames³  Claire Glenton³  Simon Lewin⁴  Gabriel Rada⁵  Artur Manuel Muloliwa⁶  Jessica Kaufman⁷  Sophie Hill⁷  Xavier Bosch-Capblanch⁸  Afiong Oku⁹  Angela Oyo-Ita⁹ 

[1]Eduardo Mondlane University, Maputo, Mozambique

[2]International Union for Health Promotion and Education, Saint-Maurice Cedex, France

[3]Norwegian Institute of Public Health, Oslo, Norway

[4]Norwegian Institute of Public Health, Oslo, Norway

[5]South African Medical Research Council, Cape Town, South Africa

[6]Pontifical Catholic University of Chile, Santiago, Chile

[7]Provincial Directorate of Health, Nampula, Mozambique

[8]School of Psychology and Public Health, La Trobe University, Melbourne, Australia

[9]Swiss Tropical and Public Health Institute, Basel, Switzerland

[10]University of Basel, Basel, Switzerland

[11]University of Calabar, Calabar, Nigeria

关键词: Communication;    Childhood vaccination;    Immunisation;    Taxonomy;    Interventions;    Campaigns;   

DOI  :  10.1186/s12889-017-4320-x

 received in 2016-08-18, accepted in 2017-04-26,  发布年份 2017

来源: Springer

【 摘 要 】

BackgroundCommunication can be used to generate demand for vaccination or address vaccine hesitancy, and is crucial to successful childhood vaccination programmes. Research efforts have primarily focused on communication for routine vaccination. However, vaccination campaigns, particularly in low- or middle-income countries (LMICs), also use communication in diverse ways.Without a comprehensive framework integrating communication interventions from routine and campaign contexts, it is not possible to conceptualise the full range of possible vaccination communication interventions. Therefore, vaccine programme managers may be unaware of potential communication options and researchers may not focus on building evidence for interventions used in practice.In this paper, we broaden the scope of our existing taxonomy of communication interventions for routine vaccination to include communication used in campaigns, and integrate these into a comprehensive taxonomy of vaccination communication interventions.MethodsBuilding on our taxonomy of communication for routine vaccination, we identified communication interventions used in vaccination campaigns through a targeted literature search; observation of vaccination activities in Cameroon, Mozambique and Nigeria; and stakeholder consultations. We added these interventions to descriptions of routine vaccination communication and categorised the interventions according to their intended purposes, building from an earlier taxonomy of communication related to routine vaccination.ResultsThe comprehensive taxonomy groups communication used in campaigns and routine childhood vaccination into seven purpose categories: ‘Inform or Educate’; ‘Remind or Recall’; ‘Enhance Community Ownership’; ‘Teach Skills’; ‘Provide Support’; ‘Facilitate Decision Making’ and ‘Enable Communication’. Consultations with LMIC stakeholders and experts informed the taxonomy’s definitions and structure and established its potential uses.ConclusionsThis taxonomy provides a standardised way to think and speak about vaccination communication. It is categorised by purpose to help conceptualise communication interventions as potential solutions to address needs or problems.It can be utilised by programme planners, implementers, researchers and funders to see the range of communication interventions used in practice, facilitate evidence synthesis and identify evidence gaps.

【 授权许可】

CC BY   
© The Author(s). 2017