A systematic review: effectiveness of mass media campaigns for reducing alcohol-impaired driving and alcohol-related crashes

BMC Public Health

Research Article

Miwako Kobayashi¹  Rajendra-Prasad Yadav¹ 

[1] Stop TB Unit, World Health Organization Representative Office in Cambodia, No 177-179 Street Pasteur and 254, Sangkat Chak Tomouk, Khan Daun Penh, Phnom Penh, Cambodia;

关键词: Media Campaign;    Blood Alcohol Concentration;    Interrupted Time Series;    Mass Media Campaign;    Intermediate Quality;   

DOI  :  10.1186/s12889-015-2088-4

 received in 2015-02-19, accepted in 2015-07-24,  发布年份 2015

来源: Springer

【 摘 要 】

BackgroundMass media campaigns have long been used as a tool for promoting public health. In the past decade, the growth of social media has allowed more diverse options for mass media campaigns. This systematic review was conducted to assess newer evidence from quantitative studies on the effectiveness of mass media campaigns for reducing alcohol-impaired driving (AID) and alcohol-related crashes, particularly after the paper that Elder et al. published in 2004.MethodsThis review focused on English language studies that evaluated the effect of mass media campaigns for reducing AID and alcohol-related crashes, with or without enforcement efforts. A systematic search was conducted for studies published between January 1, 2002 and December 31, 2013. Studies from the review by Elder et al. were added as well.ResultsA total of 19 studies met the inclusion criteria for the systematic review, including three studies from the review by Elder et al. Nine of them had concomitant enforcement measures and did not evaluate the impact of media campaigns independently. Studies that evaluated the impact of mass media independently showed reduction more consistently (median −15.1 %, range −28.8 to 0 %), whereas results of studies that had concomitant enforcement activities were more variable (median −8.6 %, range −36.4 to +14.6 %). Summary effects calculated from seven studies showed no evidence of media campaigns reducing the risk of alcohol-related injuries or fatalities (RR 1.00, 95 % CI = 0.94 to 1.06).ConclusionsDespite additional decade of evidence, reviewed studies were heterogeneous in their approaches; therefore, we could not conclude that media campaigns reduced the risk of alcohol-related injuries or crashes. More studies are needed, including studies evaluating newly emerging media and cost-effectiveness of media campaigns.

【 授权许可】

CC BY   
© Yadav and Kobayashi. 2015