Moving towards carbon neutral lifestyle through FinTech social media platform: a case study of Ant Forest

Frontiers in Environmental Science

Environmental Science

Yishuang Xu¹  Zi Shao² 

[1] Manchester Urban Institute, The University of Manchester, Manchester, England, United Kingdom;University College London, London, England, United Kingdom;

关键词: carbon neutral lifestyle;    social media;    Ant Forest;    behaviour change;    theory of reasoned action;    diffusion of innovation theory;    knowledge-attitude-behaviour theory;    reinforcement learning;   

DOI  :  10.3389/fenvs.2023.1160986

 received in 2023-02-07, accepted in 2023-08-25,  发布年份 2023

来源: Frontiers

【 摘 要 】

Introduction: The escalating environmental crisis resulting from high carbon consumption has led to severe consequences. Urgent measures to reduce carbon emissions are needed. Ant Forest integrates technology to promote low-carbon behaviors, but limited knowledge exists regarding its impact on environmental behaviors.Methods: This study constructed an integrated theoretical framework based on TRA, DIT, KAB, and RL. SEM analysis was conducted on survey data. Semi-structured interviews provided qualitative data on lifestyle changes.Results: Beliefs, norms, entertainment interaction, and commonweal significantly and positively impacted citizens’ use of Ant Forest. Knowledge sharing through Ant Forest promoted environmental attitudes and low-carbon behaviors.Discussion: This study shows how fintech social media can facilitate low-carbon lifestyles and provides inspiration for businesses and governments seeking to enable a low-carbon society. Limitations are the study’s reliance on self-reported data and constraints around generalizability. Further research should build on these findings.

【 授权许可】

Unknown   
Copyright © 2023 Shao and Xu.