How decision-styles and cultural orientation influence entrepreneurial and social entrepreneurial intentions: A cross-cultural comparison

Frontiers in Psychology

Psychology

Jana Hojnik¹  Brandon William Soltwisch²  Daniela Dimitrov² 

[1] Department of Management, University of Primorska, Koper, Slovenia;Monfort College of Business, University of Northern Colorado, Greeley, CO, United States;

关键词: entrepreneurial intentions;    cultural orientation;    maximizing;    satisficing;    decision styles;    social entrepreneurial intention;   

DOI  :  10.3389/fpsyg.2022.988815

 received in 2022-07-07, accepted in 2022-11-29,  发布年份 2023

来源: Frontiers

【 摘 要 】

This paper investigates how maximizing or satisficing decision styles and cultural orientation influence individuals’ entrepreneurial intentions. With a growing interest in social entrepreneurship, it also measures if these factors encourage individuals to start ventures with a social mission. Two studies are conducted to compare students’ entrepreneurial intentions in the U.S. and in Slovenia. By identifying that maximizing decision styles are associated with an individualistic cultural orientation in both the U.S. and Slovenia, the current study indicates that the maximizing – individualism connection spans national and cultural boundaries. In the U.S. sample, individualism mediated the relationship between decision styles and entrepreneurial intentions, suggesting that in individualistic cultures, such as the U.S., those who maximize their decision efforts and apply a more individualistic cultural perspective are especially inclined to pursue entrepreneurial opportunities. Similarly, individualism mediated the relationship between maximizing and social entrepreneurial intentions in the U.S. sample; suggesting that maximizers who are less individualistic may be more likely to start social enterprises over traditional ventures. Among the Slovenian sample, there was a marginally significant relationship between maximizing and entrepreneurial intentions and no relationship with social entrepreneurial intentions. These cross-cultural differences are discussed in relation to the economic and social conditions in each country.

【 授权许可】

Unknown   
Copyright © 2023 Soltwisch, Dimitrov and Hojnik.