The appeal to emotions in the discourse of populist political actors from Spain, Italy, France and the United Kingdom on Twitter

Frontiers in Communication

Communication

Andreu Casero-Ripollés¹  Laura Alonso-Muñoz² 

[1] Department of Communication Sciences, Universitat Jaume I, Castellón de la Plana, Spain;null;

关键词: political communication;    populism;    emotions;    Europe;    Twitter;   

DOI  :  10.3389/fcomm.2023.1159847

 received in 2023-03-03, accepted in 2023-04-12,  发布年份 2023

来源: Frontiers

【 摘 要 】

Western democracies live a populist impulse. In this context, the consolidation of digital technologies plays a key role due to their possibilities of efficiently spreading messages. This research examines the role that emotions play in the communication strategy on Twitter of populist actors from four European countries: Spain, Italy, France and the United Kingdom. The sample comprises the messages shared by four European political parties: Podemos, 5 Star Movement, National Front and UKIP and their respective leaders during the analysis period. In total, 9,128 messages are analyzed. The main findings show that fear, uncertainty or resentment are the emotions most frequently used by populist parties and leaders. Likewise, negative emotions have been observed in those messages whose primary actor is the political, economic and media classes, the European Union or immigration, while positive emotions, such as joy or pride, are associated with the figure of the leader and the party.

【 授权许可】

Unknown   
Copyright © 2023 Alonso-Muñoz and Casero-Ripollés.