Missed a live match? Determinants of League of Legends Champions Korea highlights viewership

Frontiers in Psychology

Psychology

Hui Hwang¹  Jaehyun Jeong¹  Hyunwoong Pyun¹  Wonseok Jang¹  Yoonji Ryu¹  Gyemin Lee² 

[1] College of Sport Science, Sungkyunkwan University, Suwon-si, Republic of Korea;Department of Smart ICT Convergence Engineering, Seoul National University of Science and Technology, Seoul, Republic of Korea;

关键词: esports;    highlight viewership;    League of Legends;    League of Legends Champions Korea;    outcome uncertainty;    upset result;    YouTube;   

DOI  :  10.3389/fpsyg.2023.1213600

 received in 2023-04-28, accepted in 2023-08-01,  发布年份 2023

来源: Frontiers

【 摘 要 】

This research aims to explore the determinants of the League of Legends Champions Korea (LCK) highlight views and comment counts. The data of 629 game highlight views and comment counts for seven tournaments were collected from YouTube. The highlight views and comment counts were regressed on a series of before-the-game factors (outcome uncertainty and game quality), after-the-game factors (sum and difference of kills, assists, multiple kills, and upset results), and match-related characteristics (game duration, evening game, and clip recentness). A multi-level least square dummy variable regression was conducted to test the model. Among the before-the-game factors, outcome uncertainty and game quality were significantly associated with highlight views and comment counts. This indicated that fans liked watching games with uncertain outcomes and those involving high-quality teams. Among the after-the-game factors, an upset result was a significant determinant of esports highlight views and comment counts. Thus, fans enjoy watching underdogs win. Finally, the sum of kills and assists only affected view counts, which indicated that fans prefer watching offensive games with more kills and a solo performance rather than teamwork.

【 授权许可】

Unknown   
Copyright © 2023 Ryu, Hwang, Jeong, Jang, Lee and Pyun.