Are digital natives overconfident in their privacy literacy? Discrepancy between self-assessed and actual privacy literacy, and their impacts on privacy protection behavior

Frontiers in Psychology

Psychology

Chen Chen¹  Shuai Ma² 

[1] China Institute of Regulation Research, Zhejiang University of Finance & Economics, Hangzhou, China;School of International Business, Zhejiang Yuexiu University, Shaoxing, China;

关键词: privacy literacy;    digital natives;    overconfidence;    privacy protection behavior;    privacy concern;   

DOI  :  10.3389/fpsyg.2023.1224168

 received in 2023-05-17, accepted in 2023-08-09,  发布年份 2023

来源: Frontiers

【 摘 要 】

Privacy literacy is recognized as a crucial skill for safeguarding personal privacy online. However, self-assessed privacy literacy often diverges from actual literacy, revealing the presence of cognitive biases. The protection motivation theory (PMT) is widely used to explain privacy protection behavior, positing that whether individuals take defensive measures depends on their cognitive evaluation of threats and coping capabilities. However, the role of cognitive biases in this process has been understudied in previous research. This study focuses on Chinese digital natives and examines the differential impacts of subjective and objective privacy literacy on privacy protection behavior, as well as the role of cognitive biases in privacy decision-making. The results show that there is no significant correlation between subjective and objective privacy literacy, and a bias exists. When privacy concern is used as a mediating variable, there are significant differences in the paths through which subjective and objective privacy literacy influence privacy protection behavior. Furthermore, privacy literacy overconfidence moderates the relationship between privacy concern and privacy protection behavior. The findings confirm the influence of cognitive biases in privacy behavior decision-making and extend the PMT. This study also calls for the government to enhance privacy literacy training for digital natives to improve their privacy protection capabilities.

【 授权许可】

Unknown   
Copyright © 2023 Ma and Chen.