Overcome the fragmentation in online propaganda literature: the role of cultural and cognitive sociology

Frontiers in Sociology

Sociology

Valentina Nerino¹ 

[1] Interdisciplinary Centre for Gender Studies (ICFG), University of Bern, Bern, Switzerland;Department of Sociology, University of Trento, Trento, Italy;

关键词: online propaganda;    social media;    persuasion;    information processing;    culture;    cognition;   

DOI  :  10.3389/fsoc.2023.1170447

 received in 2023-02-20, accepted in 2023-06-19,  发布年份 2023

来源: Frontiers

【 摘 要 】

Evidence concerning the proliferation of propaganda on social media has renewed scientific interest in persuasive communication practices, resulting in a thriving yet quite disconnected scholarship. This fragmentation poses a significant challenge, as the absence of a structured and comprehensive organization of this extensive literature hampers the interpretation of findings, thus jeopardizing the understanding of online propaganda functioning. To address this fragmentation, I propose a systematization approach that involves utilizing Druckman's Generalizing Persuasion Framework as a unified interpretative tool to organize this scholarly work. By means of this approach, it is possible to systematically identify the various strands within the field, detect their respective shortcomings, and formulate new strategies to bridge these research strands and advance our knowledge of how online propaganda operates. I conclude by arguing that these strategies should involve the sociocultural perspectives offered by cognitive and cultural sociology, as these provide important insights and research tools to disentangle and evaluate the role played by supra-individual factors in the production, distribution, consumption, and evaluation of online propaganda.

【 授权许可】

Unknown   
Copyright © 2023 Nerino.