Innovation, digital technologies, and sales growth during exogenous shocks

卷:193

Article

关键词: RESEARCH-AND-DEVELOPMENT;    SOCIAL MEDIA;    INFORMATION-TECHNOLOGY;    PRODUCT DEVELOPMENT;    FIRM PERFORMANCE;    LATIN-AMERICA;    SPECIAL-ISSUE;    BUSINESS;    IMPACT;    KNOWLEDGE;   

DOI  :  10.1016/j.techfore.2023.122656

来源: SCIE

【 摘 要 】

We investigate how the introduction of different types of innovation and the adoption of various digital tech-nologies during exogenous shocks, influence firms' sales growth. By drawing from a sample of 1979 firms from the Caribbean small island developing states (SIDS) during the COVID-19 pandemic, we show that although some innovation types enhance sales growth, others are not as important and can even reduce revenue over time. Moreover, by examining the interrelationship between innovation and digital technologies we unveil situations where the simultaneous introduction of certain types of innovations with specific digital tools further enhances sales growth and other instances where rigidities arise that impair sales growth. This study furthers our un-derstanding of whether and how innovation, digital technologies, and their interaction, enable firms to positively respond to the challenges of exogenous shocks.

【 授权许可】

Free