Specialized competency framework for pharmacists in managerial positions in sales and marketing (SCF-PMSM): development, validation, and correlates

Journal of Pharmaceutical Policy and Practice

Research

Hala Sacre¹  Randa Aoun¹  Rony M. Zeenny²  Aline Hajj³  Chadia Haddad⁴  Pascale Salameh⁵  Katia Iskandar⁶  Marwan Akel⁷  Carla Abou Selwan⁸  Joya Namnoum⁹  Carole Hassoun^1,10 

[1] INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;Department of Pharmacy, American University of Beirut Medical Center, Beirut, Lebanon;INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;Laboratoire de Pharmacologie, Pharmacie Clinique et Contrôle de Qualité des Médicament (LPCQM), Faculty of Pharmacy, Saint Joseph University of Beirut, Beirut, Lebanon;Faculté de Pharmacie, Université Laval, Québec, Canada;Oncology Division, CHU de Québec Université Laval Research Center, Québec, Canada;INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;Research Department, Psychiatric Hospital of the Cross, P.O. Box 60096, Jal Eddib, Lebanon;School of Health Sciences, Modern University for Business and Science, Beirut, Lebanon;School of Medicine, Lebanese American University, Byblos, Lebanon;INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;School of Medicine, Lebanese American University, Byblos, Lebanon;Faculty of Pharmacy, Lebanese University, Hadat, Lebanon;Department of Primary Care and Population Health, University of Nicosia Medical School, 2417, Nicosia, Cyprus;INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;School of Pharmacy, Lebanese International University, Beirut, Lebanon;Faculty of Pharmacy, Lebanese University, Hadat, Lebanon;INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;School of Pharmacy, Lebanese International University, Beirut, Lebanon;School of Education, Lebanese International University, Beirut, Lebanon;INSPECT-LB (Institut National de Santé Publique, d’Épidémiologie Clinique et de Toxicologie-Liban), Beirut, Lebanon;SciencePRO Medical and Marketing Solutions, Jal Eddib, Lebanon;Methodology and Statistics in Biomedical Research Unit, Faculty of Medicine, Paris-Saclay University, Kremlin-Bicêtre, Paris, France;Roche Lebanon SARL, Beirut, Lebanon;The Lebanon Pharma Group, Beirut, Lebanon;

关键词: Competency framework;    Pharmacist manager;    Sales and marketing competency;    Specialized competency;   

DOI  :  10.1186/s40545-023-00567-8

 received in 2023-03-15, accepted in 2023-05-01,  发布年份 2023

来源: Springer

【 摘 要 】

BackgroundPharmacists in sales and marketing roles need specific skills for managerial positions, and a framework for evaluating and developing these competencies is necessary. Currently, no such framework is known to exist.ObjectiveThis study aimed to develop and validate a specialized competency framework for pharmacists in sales and marketing managerial positions and assess correlates related to the competency domains.MethodsThis web-based study carried out between March and October 2022 enrolled a convenient sample of 60 pharmacists with managerial positions in sales and marketing, contacted by phone, working in the field of sales and marketing from the five governorates of Lebanon (Beirut, Beqaa, Mount Lebanon, South, and North).ResultsThe framework demonstrated good construct and structural validity in all domains except for emergency preparedness, which had a low correlation with other domains. Competencies were well correlated with respective domains, and behaviors had excellent loadings on corresponding competencies. As for the correlates of the competency domains, males were more confident than females (p < .05), and participants with more experience (or heavier workload) reported higher competency levels (p < .05), particularly for upper management skills, communication skills, and professional practice. Further, education level was not significantly correlated with declared competency, with experience being the most cited source of competence (68.25%), followed by postgraduate degrees (42.48%) and continuing education sessions (33.93%), while undergraduate education was the least reported (29.5%).ConclusionThis study could develop and validate the Specialized Competency Framework for Pharmacists in Managerial Positions in Sales and Marketing (SCF-PMSM) among a sample of Lebanese pharmacists. This framework demonstrated good reliability, content, construct, and structural validity in all the domains, with the competencies being well correlated with their respective domains and behaviors having excellent loadings on related competencies, except for emergency preparedness and response. It also revealed a mismatch between what is taught at undergraduate and postgraduate levels and the needs in practice.

【 授权许可】

CC BY   
© The Author(s) 2023

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Fig. 1